Lenn is designed in the coastal town of Lennox Head, on the east coast of Australia by mum of two, Krystal. Lenn was born in 2021 with a strong commitment to environmental and social consciousness, designing and producing authentic clothing for children and mothers with a minimal environmental footprint. 

Lenn's designs prioritise quality and durability, ensuring that the pieces can withstand the rough and tumble of playtime. Krystal wants each piece to outlive seasons and finds immense joy in seeing her clothing passed down to siblings and friends.